One true sports legend, one self-proclaimed sports legend, and many, many green stockings.
Following Mountain Dew spokesperson Dale Earnhardt Jr.’s NASCAR retirement, David Gordon Green collaborated with BBDO to introduce Dewey Ryder, the rambunctious new spokesperson portrayed by David’s longtime friend and collaborator Danny McBride.
The first spot saw Dewey bidding a not-so-somber farewell to the racing legend, while the followup, a co-direct with Chelsea’s Gregory Jacobs, saw Dewey tackling his first official race – and hopefully his last.
The spots were featured in Adweek, Little Black Book, The Drum and Fansided.
“This project was charmed from the start, and David was a huge part of that. His 20-year relationship with Danny McBride and his personal connection with our creative team led to a substantial three-way creative collaboration before, during and after the shoot, and his experience on independent features and episodic enabled him to work really quickly and attack a huge amount of material in a short amount of time. “
“His comedic instincts and seasoned professionalism were both key to pulling this thing off. Everyone was laughing all day on set, we all walked away feeling like this was the smoothest most fun shoot we had ever been on. A career highlight.”
- Julian Katz, EVP Group Executive Creative Director, BBDO
Director. Writer. Producer.