Johan Kramer is an advertising icon turned experimental filmmaker, following a short career as a professional soccer player with Ajax Amsterdam. In 1996, Johan and Erik Kessels launched KesselsKramer, an internationally renowned communications agency. In 2006, Johan left his partnership at KesselsKramer to dedicate himself to directing.
Johan's first feature-length film was The Other Final, a documentary about the world’s two lowest ranked national soccer teams, Bhutan and Montserrat, and a match that took place on the same day as the World Cup Final. It won awards at international film festivals including Toronto, Barcelona, Bermuda, Berlin and Avignon.
Johan's film, 11:59, inspired by the media's negative perception of Arabic youth, was featured at RESFEST. His next film project, Sing for Darfur, won "Best European Dramatic Feature" at the European Independent Film Festival.
His advertising clients include Citizen, Coca Cola, Nike, FOX Sports, and Adidas.