Reinvent My Story.
Peyton's campaign for HP with BBDO brings us the unique story of one little detail and its major impact.
This spot introduces to a young woman whose grandmother has passed away. Looking through a box containing her granny’s belongings, she finds a handwritten note signed “Love, Grandma.” The signature strikes an emotional chord--and inspires an idea.
With the help of HP technology, the young lady perfectly preserves the signature, allowing a local artist to design a tattoo of the scripture as a loving tribute to her beloved grandmother.
In addition to the moving storyline, the project also allowed Wilson to team up with an excellent class of female industry professionals, including DP Tami Reiker, the only woman to ever win an American Society of Cinematographers award.