Yeti Oliver White / Giant Spoon
Hyundai / Firsts / Innocean
LinkedIn / In It To Inspire Others / BMB & LinkedIn Creative Studio
MILK / Stay Real / Campbell-Ewald
The North Face / Question Madness / Sid Lee
LinkedIn / In It To Be My Own Boss / BMB & LinkedIn Creative Studio

Journey To Santa Cruz

In the new campaign "Firsts" for the Hyundai Santa Cruz, Stacy Peralta captures quintessential Santa Cruz landmarks and featured local celebrities like Santa Cruz Lady Lurkers and artist Jimbo Phillips.

“There’s a really deep bed of culture here,” [Stacy] says. “There’s a heavy performance ethic here. If you’re a skateboarder, a surfer, a mountain biker, or a hiker, or a musician or an artist, everyone is competing with each other to be great. Which makes [Santa Cruz] great.”- GoodTimes

In His Own Words.

"Put your ego and needs aside, and surrender to the story. Dive into it and explore. Surrender yourself to the people you're talking to. Devote your full attention to them so they feel really comfortable and know you're listening to them, so they'll know through your interest there's no reason to be nervous about a camera pointed at them."

"The conversation becomes candid, real and authentic. You're not just making the film as a director. You're making it as a person."

- Stacy Peralta, AdWeek


In a new series of long-form spots for gear brand Yeti, director Stacy Peralta captures the thoughts, hopes and uncertainties of those who seek purpose and transformation in the outdoors.

The product takes a subtle supporting role in the campaign, with spots featuring snowboarder Robin Van Gyn and fly fishing guide Oliver White.

“Yes, we’re advertising a product, but the product never upstages the character or story,” Peralta tells Adweek. “In fact, Yeti has not asked us to highlight the product at all. They simply want it as part of the toolkit of what these guys do with their lives.”

- Stacy Peralta, AdWeek


"Stacy is a legend. Skateboarders, surfers, filmmakers, and entrepreneurs idolize him. As a kid he invented a style of skateboarding that is still marveled at today. And as a filmmaker he singlehandedly created a genre of documentary filmmaking.  So one feels a sense of awe and deference upon meeting him but working with Stacy feels like hanging out with your favorite brother."

- Sloane Klevin, Editor/Partner - Union Editorial


Dogtown and Z-Boys.

The story of accidental revolutionaries; gifted kids who inadvertently changed the world by doing what came naturally. It is also a unique documentary event: a ground-level, eyewitness account of the birth of an organic American pop culture phenomenon.

"The rare and wondrous nonfiction film that transcends its subject to become a thing of beauty in itself."

- Washington Post

"Infectiously exuberant."

- Time Out

"Few sports films catch their time, place and sport so well."

- Chicago Tribune

Riding Giants.

A monster wave provides an opportunity for what the movie portentously calls "the most significant ride in surfing history".

The surfers are obsessive, chasing the biggest waves with single-minded determination. Peralta's images testify to the physical battering surfers undergo, and the onscreen participants pay tribute to brethren who lost their lives. Stacy's film marks the first doc selected as the opening night feature for Sundance.

"Before seeing Riding Giants, my ideas about surfing were formed by the Gidget movies, Endless Summer, the Beach Boys, Elvis and lots of TV commercials. ... Riding Giants is about altogether another reality."

- Roger Ebert

Crips and Bloods: Made In America.

With a first-person look at the notorious Crips and Bloods, Stacy's gripping documentary examines the conditions that have lead to decades of devastating gang violence in South Central Los Angeles.

"A doc with the thrust of entertainment, but the content of a thoughtfully researched book."

- Variety

"With Crips and Bloods: Made in America, Stacy Peralta manages to put a human face on a subject that tends to inspire inflamed debate."

- New York Times

Director. Writer. Producer.


Stacy is a legend. He’s left an indelible thumbprint on everything he’s embarked on. Younger kids imitate him, he inspires adults, but anyone who works with him inevitably calls him a friend because his warmth and sincerity permeates everything he touches. When he was just a kid, he became the number one professional skateboarder and revolutionized the sport. When he felt like he wasn’t getting enough out of school, he became an avid reader and took charge of his education. When he was unhappy with the way his boards were being designed and marketed, he built his own business, Powell Peralta, and it quickly became the top skateboarding company in the world. When he founded the legendary Bones Brigade skate team he helped launch the career of Tony Hawk, Rodney Mullen, Steve Caballero, and countless others. When he was bored by the generic skate videos being churned out he went and made his own and forever changed the format. And all of this before he was an adult. His drive and imagination have only intensified over the years. His first documentary Dogtown and Z Boys won him the 
Best Director Award at Sundance. His next film Riding Giants became the first documentary ever to open the Sundance Film Festival. As a filmmaker, he’s always kept one-foot in the culture and one foot just outside in order to get unparalleled access. Stacy’s films not only have the power to let you see a side of the world you might never have known about, they do it in such an intimately character-driven way that by the end of it you feel like you’re a part of their world. Even when filming big iconoclastic personalities, his work is always accessible and we connect to the people behind the action. He takes this same approach to his commercial work by connecting the viewer to the human side of the story and thereby putting a face on the brand.  Stacy has created a body of commercial work that’s personal and emotionally compelling, working for brands including The North Face, LinkedIn, Ford, and Carhartt. His passion for adventure has never quieted and neither has his desire to tell stories while inventing new ways to tell them.