April 23, 2018 - Amir Bar-Lev's visual "Thank You" to First Responders for Verizon
already received accliam and tears when it first bowed during the 2018 Super Bowl, later being awarded an ANDY Award and praise in outlets such as Adweek and Ad Age. Now, we are thrilled to share that the touching and beautiful crafted campaign has been shortlisted for the 2018 AICP Show in the "Advertising Excellence - Campaign" category.
The campaign, “Answering the Call" - including an Anthem spot and 7 additional films - is a heartfelt salute to first responders—after a year in which they were needed more than ever, given the rash of natural disasters across the U.S.
The ad shows scenes of house fires, floods and medical emergencies. The audio features the people who were helped surprising the first responders by calling them and thanking them, often years after the fact. Onscreen copy says, “They answer the call. Our job is to make sure they can get it.”
The 2018 AICP Show
takes place on June 14th at the Museum of Modern Art in NYC. The winning spots will be archived in the MoMA's permanenet collection. Find the full shortlist HERE
. For more of Amir's work, please visit Chelsea.com