ADAGE: Libresse’s #WombStories, has won Grand Prix in the Film category at Cannes Lions on the final day of the International Festival of Creativity.
Libresse's “Wombstories” proved to be the runaway success story of the Cannes Lions this year, with the campaign highlighting endometriosis and women's menstrual pain also winning a Titanium Grand Prix today. Its final Grand Prix came in Film, having already won the top prizes in Film Craft and Health. Libresse was also named the runner-up for the Cannes Lions Creative Brand award (behind Burger King). AMV BBDO, the agency which created it, won Cannes' Agency of the Year award, while Chelsea Pictures, the production company behind it with director Nisha Ganatra, won the Palme d’Or, presented to the best production company of the festival.
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