Danny McBride Helps Mountain Dew & BBDO Bid a Very Funny Farewell to Dale Earnhardt Jr.

Danny McBride Helps Mountain Dew Bid a Very Funny Farewell to Dale Earnhardt Jr.
Legendary driver meets his heir apparent
- AdWeek, 10/27/17

Enough with the somber, tear-jerking goodbyes already. When a beloved superstar from the world of sports decides to hang it up, could there be a lighthearted changing-of-the-guard moment instead of a two-hankie weep-a-thon?

If you’re Mountain Dew, and you’re sending off racecar legend Dale Earnhardt Jr., who’s retiring at the end of the season, maybe the latter approach is a better fit. And bringing professional wiseguy Danny McBride [and Chelsea director David Gordon Green] into the mix is icing on that farewell cake.

He shows up to “pass the torch” with a bewildered Earnhardt, with all the compassion and subtlety we’ve come to expect from any character played by McBride.

The extended cut, about two and a half minutes long, gets digital and social media distribution, as do some clever GIFs. And expect more Ryder, the “upgraded” model, in future Dew ads.

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