Married same-sex couples take 'Vow to Protect' in touching MassMutual film
November 10, 2016 - "There are no air quotes around our marriage. We are married."
The Supreme Court decision legalizing same-sex marriage has expanded the customer base for dozens of industries. MassMutual, which sells life insurance and estate planning, is trying to woo those newlyweds with a campaign called "Vow to Protect." The centerpiece is this touching documentary video directed by Stacy Peralta (Dogtown and Z-Boys) in which gay and lesbian couples talk about their commitments to one other.
The campaign will also include social media posts, online ads and a web site where gay and lesbian couples can learn how the Supreme Court decision affects their long-term planning options.
Check out the full spot over at Campaign