Reinvent Your Story, with HP and BBDO.

New York, NY, August 15th, 2017 – Director Peyton Wilson’s latest project brings us the unique story of one little detail and its major impact.

The spot focuses on a young woman, grieving after the loss of her grandmother. Amongst the grandmother’s belongings, she finds a handwritten note signed “Love, Grandma”. The signature strikes an emotional chord - and inspires an idea.

With the help of HP technology, the young lady perfectly preserves the signature, allowing a local artist to design a tattoo of the scripture as a loving tribute to the beloved family member.

In addition to the engaging and moving storyline, the project also allowed Wilson to team up with an excellent class of female industry professionals, including DP Tami Reiker, the only woman to ever win an American Society of Cinematographers award. The piece showcases Wilson’s knack for capturing the human story in a manner as empowering as it is endearing.

To view the spot, please visit

Peyton's recent advertising clients include Norton, Dove, and Cognizant Technological Solutions Corp. For more of Peyton's work, pleae visit