Peyton Wilson Sits Down with Free The Bid to Discuss Her New Campaign for HP.

Peyton Wilson for HP
- Free The Bid

August 21st, 2017 - A young girl discovers a way to honor a grandmother who she’s recently lost, with help from some innovative HP technology.

Director Peyton Wilson‘s latest spot for HP tells an intimate story of loss and healing that beautifully captures the emotional resonance of its subject matter.

Not only was this campaign shot by a woman director; it was also the product of a woman-led creative team at pledged agency BBDO SF!

A woman director, a team of woman creatives, a pledged agency AND a brand that not only pledged to Free The Bid but also supports us all through the year.

That’s some serious Free The Bid magic we want to keep spreading!

We got to speak with Peyton and the creatives Rachael & Taylor at BBDO for an exclusive look into the making of HP’s latest ad.

Find Free The Bid's full interview with Peyton here. For more of Peyton's work, please visit