SHOTS: Chelsea Pictures continues its expansion into the UK branded market with the addition of sales rep Mel Fong.
“We are thrilled to have Mel join the Chelsea team!” Chelsea Pictures President, Lisa Mehling, exclaims, “Coming off our great success with AMV and #Wombstories and most recently Dear White Parents with the Brooklyn Brothers, Mel will be a great addition to our team as we raise our creative profile and firmly establish ourselves in the UK. Mel shares the Chelsea values of promoting the talent we believe in and backing them up with the highest levels of production expertise.”
Born in Singapore and raised in London, Fong fell into advertising at Tomboy Films representing some of the best British comedy directors: Armando Iannuci, Kirk Jones and Declan Lowney. After taking a break teaching refugees and asylum seekers in London and traveling the world, Fong returned to advertising at 2AM Films where she repped an eclectic roster that included Harmony Korine and signed talent, most notably Becky Martin (Peep Show, Veep).
Seeking a different challenge, Fong moved to Rokkit to help showcase some of the best young directing talents of the time. Simultaneously, Fong co-founded Higher Pitch, a platform for women in advertising to show their personal artworks. Higher Pitch turned into a very well received exhibition in Soho. The Art Sells exhibition followed a year later and was held in a massive warehouse in Shoreditch due to a higher number of submissions. It was visited by over 600 ad people on opening night and was sponsored by Absolut Vodka. The idea then went to the Cannes Advertising festival and repeated the exhibition.
After a successful stint working at Absolute Post as the Marketing Director for London and New York, Fong missed working directly with artists and she took on a range of independent production, post, and art companies as well as launching a new fine art concept: Not By Committee, which found brand sponsors for large scale art projects.
This year, Fong joins Chelsea to represent their creatively diverse award winning roster of directors in the UK market.
"I’m really excited to be representing Chelsea Pictures in the UK market," adds Fong, “Their super talented roster is amazingly diverse and influential. Not only is every director awarded individually in their own right, but this year Chelsea picked up the Palme D’Or at Cannes Lions, was named The One Show’s Production Company of the year, received the YDA Producers Award and was the Most Honoured Production Company at AICP! The clever ethos and boldness are down to Lisa and her team... working alongside the brilliant Nell Jordan. I’m so glad to be part of it.”
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