Simon is a world leading director of television commercials based in London. He's been a filmmaker for over 20 years, has shot award-winning short films, music videos, branded content and, most recently, a debut feature documentary.

Working with a host of clients from global brands to kitchen table charities, he's built a reputation as a top tier director, as well as an accomplished cinematographer and editor of short and long form films. As a cinematic storyteller with a unique documentary style, his gift for capturing human emotion and the beauty of the everyday has won him plaudits throughout the film and advertising industries and a plethora of creative awards. Known for his creative energy, collaborative spirit and acute understanding of brand needs, his distinctive, hands-on approach continues to produce work that is conceptually driven, client focused and world class.